me
write
good.


me
write
good.


me
write
good.


me
write
good.


Hey, how’s it going? Wow, you look great! Been working out huh? And that new haircut frames your face in the most striking way. Man, I can’t believe a person with your talent and personality is not some sort of huge superstar yet. It’s criminal, really. Listen, when you finally do make it to the top, don’t forget the little people like me - the ones who write the words that help your natural abilities shine though. Now if you’ll excuse me, it’s back to work. That rock opera I’m writing about you isn’t going to write itself!

Hey, how’s it going? Wow, you look great! Been working out huh? And that new haircut frames your face in the most striking way. Man, I can’t believe a person with your talent and personality is not some sort of huge superstar yet. It’s criminal, really. Listen, when you finally do make it to the top, don’t forget the little people like me - the ones who write the words that help your natural abilities shine though. Now if you’ll excuse me, it’s back to work. That rock opera I’m writing about you isn’t going to write itself!

Hey, how’s it going? Wow, you look great! Been working out huh? And that new haircut frames your face in the most striking way. Man, I can’t believe a person with your talent and personality is not some sort of huge superstar yet. It’s criminal, really. Listen, when you finally do make it to the top, don’t forget the little people like me - the ones who write the words that help your natural abilities shine though. Now if you’ll excuse me, it’s back to work. That rock opera I’m writing about you isn’t going to write itself!


SCREEN

I’ve worked on some of the world’s most wholesome brands, from Disney to Jello to LifeSavers. Then, there were the vibrators. Also, my time at SpikeTV produced enough semi-offensive material to last a lifetime. Apologies in advance. The good news is that you have a choice. You get to choose which you want to watch first. Sweet or Saucy? Jekyll or Hyde? The buffet is open.

I’ve worked on some of the world’s most wholesome brands, from Disney to Jello to LifeSavers. Then, there were the vibrators. Also, my time at SpikeTV produced enough semi-offensive material to last a lifetime. Apologies in advance. The good news is that you have a choice. You get to choose which you want to watch first. Sweet or Saucy? Jekyll or Hyde? The buffet is open.

I’ve worked on some of the world’s most wholesome brands, from Disney to Jello to LifeSavers. Then, there were the vibrators. Also, my time at SpikeTV produced enough semi-offensive material to last a lifetime. Apologies in advance. The good news is that you have a choice. You get to choose which you want to watch first. Sweet or Saucy? Jekyll or Hyde? The buffet is open.

Spike TV - Darth Golfer
Nutrafol - Anthem
Disney Princess - Dream It, Be It
Emojibator Vibrators - Empowerment Feels Good
Disney Brand - Earth Day
Spike TV - Ewok Fetch
Nutrafol - Animated Anthem
Emojibator Vibrators - Men Don't Know
Lifesavers - Anniversary
Spike TV - Father’s Day
Jello - Make Some Magic
Spike TV - Baby Sam
Spike TV - Dr. Yang
Fila - First Step
Spike TV - Pinwheel Hats
Nutrafol - Founders Video
Disney Frozen - Meet My Family
Corn Nuts - Winky The Crow
Spike TV - Walker, Texas Ass Kicker
Spike TV - Tut Tease
Disney Frozen - Catch You When You Fall
Disney Princess - Mulan
Spike TV - Pure Pacino
PRINT

Spike / Star Wars

The biggest movie franchise of all time invades the small screen. Tagline: THERE'S MUCH TO BE LEARNED. Had to give guys a reason to watch for the 67,000th time.

Nutrafol / Launch

The subterranean route to success. This subway campaign avoided all talk of hair loss and instead focused on informing jaded commuters that their healthier, faster-growing hair was getting noticed.

Spike / Veterans

Twenty two returning veterans commit suicide every single day. That is mind-blowingly tragic. This is part of a pro-social campaign to convince business owners that veterans need more than a “thank you for your service” and a pat on the back.

Lyric Hearing Aids

The 100% invisible hearing aid. Some believe that hearing aids are the first step in that long, slow walk toward electric scooters and early bird specials. Shattered long-held beliefs that hearing aids are speed bumps on the road to seniors acting sexy. More from Creativity Online.

Nutrafol / PSA

Those popular hair loss pharmaceuticals can cause damage down under. Permanent sexual dysfunction (and depression) can result. Trouble is, it’s a legal minefield when you try to get comparative with natural products. So we created a “neutral” site that featured all the independent medical studies. Then, a compelling OOH campaign designed to drive them there.

Corn Nuts / Gone Wrong

Tooth-cracking salty nuggets for skateboard kids. CORN GONE WRONG was one of those rare headline/tag/positioning phrase combos you just luck into once in awhile. Client loved it so much they put the line and character on their packaging for years.

FCB

A couple of pet projects for the old alma mater. The first appeared in the Cannes congratulatory program and got some good Adweek attention. The second got some slobs to recycle.

LifeSavers Holes

At some point, Life Savers became Mom and Dad’s candy. So, to appeal to the kids, LS dreamed up Holes, ostensibly the “middle.” Presented them as the children of the LifeSavers. Like ADD’d, sugar-stoned fleas, these little guys flew off the screen (and shelves). International Advertising Festival of NY winner.

Fila Tennis

Fila gets repositioned from blue blood tennis darling to superior athletic shoe. The idea was to convince the US Open crowd that Fila was ready for the center court spotlight. Urban trends and advertising launch the brand from nothing to #3 behind Nike and Reebok.

Terra Chips

There’s something funny about the idea of pairing “sophistication” with “parsnips.” High society meets down-to-earth (literally) root veggies.

Fila Women

Fila talks to the ladies who lunge. Brand awareness among female athletes increases by leaps and bounds.

Spike / Frankenfood

There's nothing to fear but the food itself. Amateur chefs compete to combine unexpected culinary combinations - creating dishes that are either shockingly delicious or monstrous misses. Flaming Marshmallow Chicken Foot Fondue, anyone?
SOCIAL

Disney Princess/Happy Mother's May

When we first jumped into the Disney Social business, we were tasked with creating 240 postings a month. I wrote 90% of them. Mother’s May was a month-long campaign designed to coincide with a huge Mommy Blogger Conference in Orlando. The work was enthusiastically received - doing its small part to reverse the widely-held belief that Disney’s portrayal of moms is not always the most flattering.

Disney/Big Dreams, Small Screens

Continuing the conversation with millennial moms, we filled fans' feeds with inspiring Princess content across all media channels where it blossomed and became a movement. The campaign even served as a launch pad for the new Disney Princess Instagram account.

Nutrafol/Alopecia

Hundreds of social posts, mostly of the superficial unboxing variety, but then there are few that sneak through with some real substance. Meet Nineesha, a former hair model with stress-induced alopecia. A hair wellness company that promotes hair growth using a bald woman who doesn’t use the products and is just fine with the way she looks? Don’t know about you, but I haven’t seen that before.
ABOUT


Bruce Willis once tore up my script and threw it in my face without even reading it.


I hail from the fine city of Philadelphia, where in fact, it is not always sunny.


I single-handedly raised my son through middle and high school before launching him off to The Ohio State. (He’s doing great btw, thanks for asking!)


I had to explain the meaning of the word "taint" to an agitated Gary Busey in front of 75 people on a quiet set.


I play guitar in 3 bands, including a zombie rock band that actually sells records in weird European countries where they eat that stuff up.


I once broke notorious NBA legend Bill Laimbeer’s collarbone by asking him to do a stunt during a shoot. He retaliated later that night by making me match him in vodka drinking. He’s 6’11’’. I’m 5’7.


At my last place of employment, they went through 22 writers pre-me, none of whom lasted more than a couple months. Yet here we are, 2 years later.


Music is my other job. Click the links if you dare. (Or care.)


GET YOUR WINGS  Aerosmith Tribute

THE SCARED STIFFS  Fun Halloween Horror Rock

THE LIFESIZE GORGEOUS COCKTAILS  60s and 70s British Invasion Garage Rock


Nutrafol Nutraceutical Wellness
Creative Director/Copy: 2017 - Now
Created brand voice for this fast-growing Hair Wellness company. Manage a staff of 13, guiding mass market advertising, website, digital, CRM, CX, brand guidelines, strategy and more. Helped drive revenue from a thin, wispy $12 million to a fuller, healthier, more luxurious $60 million in 2 years.

Terri & Sandy
Creative Director: 2015 - 2017
Ad Age Small Agency of the Year 2017. Main focus: Disney. In 2016, the Obamas featured the “Dream Big, Princess” campaign at the White House Panel on gender equality. Launched the Disney Princess social business and Instagram, which demanded a whopping 240 high-quality content postings a month. I wrote 90% of them. Managed 2-3 creative teams and worked with planners to write countless new business pitches, positionings and manifestos. Additional accounts: Gerber, People, Phonak Hearing Aids and Freshpet.

Viacom/Spike TV
VP/Editorial/Creative Director: 2004 – 2014
Primary writer and manager of a team that pumped out massive volumes of on-air promos, off-air advertising, integrated, digital, strategy, branding, and rebranding for a niche audience of self-perceived alpha males. Ultimately (and thankfully) the “first network for men’s” eternal bachelor ethos was not destined to keep up with an increasingly progressive society.

Foote, Cone and Belding Advertising
Senior Creative Director: 1989 – 2003
From Jr. Copywriter to Sr. Creative Director responsible for multiple creative teams. Broadcast and print campaigns for Fila, Jello, Planters, Life Savers, Tropicana, Chase, Compaq and more. Won the AT&T Bundles and Corn Nuts business.

Me Write Good
Freelance Writer: 2001 – Now
Branding, copy, campaigns, strategy, digital and social for Disney, Fiat, Volvo, Nucleus Strategy, NBC, Krispy Kreme, Diageo Liquors, People’s Bank, Why Hotels, Josh Wines, and Clear Eyes. Plus, some other top secret stuff that requires a Class A security clearance, so forget I mentioned it.

Syracuse University
Student
Graduated from the esteemed Newhouse School of Communications, but foggy memories of what actually occurred during these years.

Awards
Cannes Lion, Clios, International Advertising Festival of NY, International Film & TV Festival of NY, Grand Effie, Gold Effie, Silver and Bronze Effies and Ace Metrix ‘Best Storytelling’ ad of 2018. Multiple Promax Awards.

website by Karl Conrad